David Ogilvy knew this about storytelling and it showed in the success of Nikes Dream crazy ad, P&Gs commercials, and Dove campaigns. We talked a lot about impulse buying and it's negative impact on both your budget and your savings. This could be because the content can be consumed in a way that is natural and intuitive to a user's regular media consumption. 1. it is OK to be late on a credit card payment Generally, higher risk means you will have a lower rate of return on your investments, True or false? an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement. 3. The native ad below is from Politico, and is "Presented by Siemens.". However, they may be able to learn new skills, such as riding a bicycle, which is an __________ (explicit/implicit) memory. Assume your credit score is bad. 6. The balance you see on the ATM machine or online may not include payments that haven't been deducted from your balance. They fit "natively" and seamlessly on the web page. This is not to say you should imitate the look of publishing websites down to their logos; this is to say your landing page should look professional enough to warrant the trust of your audience. Advertising has a simple principle get people interested in a product being sold. They often look like editorial posts and tell a story while solving a reader's problem. The payment is still late because the payment was not received by the due date. Carlos moved into his own apartment about a year ago. In a nutshell, native advertising is paid content disguised as organic content. A. missed or late payments will be removed from my credit history within three years. They didn't do their homework on the investment and therefore didn't understand the risk, they believed the person trying to sell them an investment rather than doing independent research to confirm that person's information, and they let emotion rather than common sense rule their decisions. What is the maximum amount of money you should spend. Studies have shown that even though users are aware the content was paid for, native advertising gets higher engagement than traditional advertising methods. True or false? You can choose the credit card with the lowest interest-rate. 4. non social native is growing faster than social (in 2019, social will account for less than 70%), - Our understanding of how consumers respond to persuasion is based on their ability to recognize persuasive attempts/advertising (Friestad & Wright 1994). Learn how to do the streak test here. You seldom take time to think before you spend money, Number two is a smart expense. Which statement is true? The net income was allocated to the capital accounts of the two partners in proportion to the amounts of their original investments in the business. Choose one correct answer. How can the divide btwn pleasing the consumer and the advertiser be bridged? Identify each expense as an impulse or smart decision. Native advertising is essentially a content marketing strategy. In one case, a shoe company sponsored an article about bird conservation. The finer details of a native campaign will depend on the goal, whether it be to get customers to buy a product, download an ebook, request a demo, or watch a video. Independent journalists, B. promoted posts, C. News articles, D. Recommendation widgets, What is the easiest way to ruin your credit with your credit checking account, Which of the following situations illustrates overdrawing your account, You write a check for more money than you have in your account, True or false? advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised. Which of the following are examples of unnecessary debt, You buy an expensive new car rather than a perfectly good used car, and you charge clothes you don't really need on a high interest store card, When you earn interest on the interest you've already made. They often look like editorial posts and tell a story while solving a reader's problem. Ted is just about to pay off his 36-month loan on his used RAV4. Three guests checked into a hotel and paid $30\$ 30$30 for their shared room. Still, the best way to really understand the power of native advertising is to see it in action. Money in your pocket always gives you more options than not having money in your pocket. Progressive taxation is based on the belief that: People who can afford to pay more should pay more to allow the government to help less fortunate people. What was the main thing Vinnie did wrong? 5.A place to live I can afford To create effective videos for your brand, you can use these four tactics: First, look for videos that offer real value to the audience. Ready to take your native advertising campaigns to the next level? These networks also offer mobile native video advertising options. We've talked about a lot about want versus need in this module. By design, natural, organic, and integrated advertising goes against the stereotypical and outlandish approach of pop-ups, banners, and flash promotions. True or false? As such, you should improve your landing page so that your audience doesn't become suspicious of you. The content the user lands on when they click the native ad must be a natural continuation of the ad experience. Graham Plant discusses native advertising, a tactic for which analysis of efficacy is only just now becoming possible. You buy a new smart phone with lots of features, but never use your phone for anything but emergency phone calls home 13. Each month's payment is due by the 10th of the month. True or false? The credit bureau might lower your credit rating. What answer describes your situation. Native advertising can be seen in nearly every media format: traditional and digital print publications, television, streaming media, social media channels, and even search engine results pages (SERPs). Plus they lowered their Cost per Visitor to the website by 16%, all while boosting the quality of traffic, driving interested and engaged audiences. Native advertising can include all of the following except: Why do companies check your credit rating? Your job is to buy a product or service based on what the business says, True or false? And app publishers can use mobile app install ads, which are specifically designed to engage potential users with eye-catching mobile ads that drive app downloads. Read more about Michelin's success with native advertising, Want to see the top native advertising examples? 4. If you use a student loan to pay for college and drop out, the student loan: Stays the same. You cannot overdraw your account with online bill paying If you use mobile payment and you lose your phone, you should: you have a credit card with a $600 limit. This course explains very peculiarly and aspects related to "15-Questions-About-Native-Advertising" in detail. Placements are the spaces or positions that ads occupy on a page. b. ability of the brain to transfer information from one hemisphere to the other. How much buying power in dollars will you lose in one year because of inflation? Your credit score is based on your payment history. Who should you contact first if you were having difficulties making your monthly payments on time but are not yet in default. 4. Words like "custom content" Why should you do research beyond an article you read. We talked about the way these expenses impact your budget and your savings. Vinnie has many credit cards, and he did have fun with them! They are able to settle down more easily, they are happier and feel more in control of their lives, and they are more financially secure. Whose credit will be hurt if the bill is not paid? Carlos faithfully pays those bills on the second of the next month when he gets paid. When the walled gardens of search and social are not enough, native advertising helps drive traffic, engagement, and conversions on the open web. For example, carousel ads are useful in building a brand story or promoting several products. c. way a brain gets larger as a child grows. Let's admit it; we only check the URL closely when we land on a page that looks dubious. Financial credit is the list of the cast and production crew that runs at the end of a movie. 9.The fanciest cell phone I can find. However, tracking the performance of your videos is still an art, and only 35% of businesses use advanced analytics. You skip buying new jeans and put the money in your college fund, you deposit your entire paycheck in your investment account instead of cashing it and taking your buddies out to eat, and you bring your lunch to your part-time job instead of spending eight dollars on lunch. But I try to never finance purchases with my credit card. Choose an example that shows too many new accounts, You get lots of offers for credit cards, and get five within a month, Paid as agreed means you paid your account on or before the due date. Which statement would you choose as the best credit risk? If you invest your money early and often when you are young: You will probably be able to retire early, Is this statement correct? However, very few people actually examine the URL. Credit cards are expensive ways to borrow money, Which of these choices is not the smartest thing to do, Use my credit card to help my friends buy the stuff they cannot afford, What is the difference between a debit/ATM card and a credit card, With a debit/ATM card you are spending your own money. Therefore it's OK if I always owe $950 on my card. Promoted search results and sponsored social media posts are popular examples of native ads. Her monthly payment is due by the 15th of each month. Good credit can help you build a savings account. What is the best way to improve your credit? Programmatic auctions of native ad inventory enables brands and businesses to optimize their ROAS (Return On Ad Spend) in real time, and when budgets are focused, this can make a big difference to your advertising success. 720p =1280 x 720 (web or old high definition tv). 4. Was it the image, the title, the description? We also talked about one big thing you can do with variable expenses that you cannot do with fixed expenses. 9.I should never get a cash advance on my credit card, unless it's an extreme emergency. These videos are often short, catchy, and creative, and can even be used to engage mobile device users. The first identifier to help you spot native advertising is that it will likely have the words "Sponsored," "Presented by," or "Ads" near it. These videos should be targeted to the audience your brand is targeting. This means all lenders are likely to know of any payments that you have missed. It's not the job of those companies to tell you the bad things about their products or services, Full proof talked in depth about the importance of your credit store when it comes to your budget in your savings. Open a savings account at the same time you open your checking account, link your checking account to your savings account, and try to sign up for true overdraft protection, even though you have to pay for it. You should check the vehicles safety report online. Your credit report can be checked once a year for free at the major credit reporting agencies. Buy Website Traffic From The Most Powerful Advertising Technology. When you fill out a check for a certain amount of money and then sign that check, you are guaranteeing that your account has that much money in it, True or false? You may have trouble getting the job you want if you consistently pay late and really hurt your credit The beauty of native advertising is that it blends well with its environment, which is why users don't realize that they're clicking on a native ad! It may be native advertising, the source of the article may not be impartial, and to learn about all alternative solutions. These in-feed ads can be difficult to notice because they look so much like normal content. You have $64,000 in a savings account that pays 2% annual interest in the inflation rate is 3.24%. Which of these will most likely have a positive affect on your lifestyle? Phishing scams cannot hurt you if you don't respond to them. 3. - the mere presence of a sponsorship disclosure does not mean the users will notice or encode the disclosure. 2. What are some signs of a person with a serious gambling problem? Which answer is correct? While Native Ads are a form of sponsored articles, they are not as obvious as you might think. Youll notice that Facebook posts have the usual elements such as photos and videos, but the word sponsored will appear in ghosted gray type. Consumers read your content. If you're a brand, make sure you know how to spot native video ads in feed video ads. D. Both A and C, True or false? Skipping payments on your cell phone account A college or trade school graduate will make more than $8000 a year more than someone who did not graduate college, True or false? 6. Why should I probably get my first credit card from the same institution that has my checking and/or savings account? C. Your credit history is private information that may not be shared with anyone under any circumstances Which choice best reflects why some people consistently make bad investments? Economics Foolproof Module 8 notes. 1. Your insurance company will pay you the full $1700, What is the maximum you should spend on housing if your gross income is $1800 per month, True or false? I should plan on having a retirement income that is 80% of my working income. If you have credit problems you are not going to pay more in rent or security deposits. What caught your attention to the ad? The business acquired $70,000 cash from Reed and$140,000 from Files. 350 Your credit score rules your life - that's reality. If you can't afford college what other good options are available for you? Want to learn more about how native content works and how to engage your audience? While reading an article or scrolling a web page, native video ads grab attention and interest by offering relevant, interesting content in a natural and non-intrusive way. Native advertising is an affordable way for brands and businesses to get seen on some of the worlds leading publisher sites, such as CNN, The Washington Post, Der Spiegel, Le Monde, and many more. In short, it will help you spy on your competitors. Many companies like fine print because you can be confused by it and make the wrong decision. Videos make great native ads because the entertainment value makes it easy to blend into traditional media. Special articles in news outlets like The New York Times are an excellent example of how to spot native advertising. You should believe all the claims about this vehicle that you see on television. The ad image and headline must be congruent, meaning they relate to one another in a logical and compelling way. One of the safest and easiest investments for young people is: NCUA or FDIC insured certificates of deposit, What is the main risk you face when you buy stocks as investments, The value of your investment fluctuates with the profits and losses of the company and you have virtually no control over that fluctuation, True or false? And why not, when US publishers say that native advertising is the second-best performing channel for video campaigns?. Loans and credit cards are forms of credit. Its no longer just standard ads today, native ad formats include carousel ads, outstream video ads, click-to-watch video ads, mobile app install ads, native social ads the list goes on. Why is it important to take a college entrance exam? True or false? Special articles often focus on a particular theme. Choose the most correct answer, A longer time horizon means you have more time to recover any investment losses. 810 People who can afford to pay more taxes should pay more taxes to help with those who can't pay a lot, and federal income tax is based on the ability to pay principle, True or false? Bad credit takes away your options. B. Labels such as "sponsored content" Most buisnesses won't tell you the truth about their product or service. Unnecessary debt, like that on credit card in store charge cards, can destroy your investment opportunities. Liquidity is the amount of cash you have plus any other assets that you can quickly convert to cash. Which of the following is a good example of inflation? Storytelling is the essence of native advertising. Whose credit will be hurt if this bill isn't paid? Another form that native ads take is search and promoted listings that appear at the top of your Google search results, or in the sidebar. Native ads are built from a number of metadata elements, such as a headline, thumbnail image, content URL, description text, and more. Prepare an income statement, capital statement, balance sheet, and statement of cash flows for the RF partnership for the 2016 fiscal year. True or false? The source of the article may not be impartial. This is a definition of what? Besides the traditional banner ad, there are other options for brands looking to increase their exposure. Online gambling can be dangerous because: Gambling alone is more dangerous than gambling with friends around you, some online gambling sites are scams, and it's usually impossible to get your money back if you're scammed, and some online gaming sites target young people, even though that is illegal. 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how do you spot native advertising foolproof quizlet